A LITTLE MORE BACK STORY...FOR THOSE STILL READING 

I (Thomas Tessmer) studied business at the University of Wisconsin–Madison.  I started my career with P&G in the 1990s, helping bring multi-functional skills to retail sales teams and being among the first to translate classic consumer-based research and learning into retailer and shopper-based techniques.  After a three year assignment dedicated to calling on Walmart, I left P&G in 2004 to start my own business in Northwest Arkansas.

Integrated Insights is built to solve seemingly complex business issues with solutions that are as simple and elegant as possible. 

Few companies have the resources or expertise of P&G, yet they face the same challenges.  These companies can benefit from perspective beyond the scope of their category and experience that has already learned a dozen ways to fail.  They need unbiased guidance and new solutions.  They need help solving the problems and delivering the work that isn't getting done.

Through Integrated Insights, I help companies accomplishes these challenges by combining the practiced discipline of always taking a logical, objective and methodical approach to problem-solving with the belief that creativity and original thought lead to unique and better solutions.  As our name would suggest, it is the integration of insight that delivers value and we are great at doing this in three ways:

• Integrating strategy across channels: The digital age has morphed 'channel differentiation' into 'omnichannel presence', but the challenge is the same.  We help clients understand where their products need to available and what content they need to provide to attract new buyers and greater loyalty.
• Integrating insights across functions and business issues:  This ranges from helping clients with general strategy (developing future growth plans) to practical execution (selling to buyers) to tactics (optimizing final product design details) to damage control (recovering from in-market mis-steps).  As a small business owner, he has learned the art of juggling competing demands, continually expanding his skill set and never accepting mediocrity in effort or result.
• Integrating insights across subject matter:  Working across dozens of companies and products has taught him the value a solid foundation of situational awareness provides and the benefit a fresh set of eyes can bring.

There are few challenges we haven't faced.