Are we a good fit?

Take 3 minutes to read our guiding philosophies and decide for yourself:

We are creating a world where data is used to improve life, not just manipulate it.

We embrace the view that any problem is solvable when given access to the right information. We’re convinced that every unanswered question is an undiscovered opportunity…not a situation controlled by fear of the unknown. 

Our primary purpose is to help companies design solutions (both products and services) that retailers want to sell, customers want to buy, and everyone gains value that far exceeds their cost to participate in the exchange.

To this end, we specialize in the study, interpretation and modification of human behavior.  In other words, we help our clients see their business through the eyes of their customers and use that perspective to make their brand more appealing and more relevant.   By having a more complete map of reality, our clients learn to better predict and influence more beneficial future outcomes.

INTELLIGENCE REQUIRES DISCIPLINE

The world has too many unwanted, unneeded products that go straight to the back of cabinets and closets or into landfills.  These product failures are almost always the result of uninformed decisions, based on assumptions or information that was incorrect or incomplete. 

Companies spend too much time and money on friction-filled sales funnels designed to serve their own desires…not to solve their customer’s problems. Carefully tracking behavioral analytics has little value if the essential motivation behind those behaviors remains ignored or misunderstood…resulting in too few prospects becoming new customers, and too few new customers developing long-term loyalty.

We believe in the power of intelligent design…ideas do not become successful without disciplined data-based planning and continual refinement.  We guide products to evolve through simplification and clarification.  It is the art of removing complexity, not just adding incremental features, that most often improves the customer experience.

By discovering what needs to be done, as well as what doesn’t, our work expands client capacity through smarter resource allocation, including better use of the scarcest resource of all…their attention.  Our ability to provide turnkey solutions that limit client involvement and ongoing oversight further preserves that capacity.

WHERE YOU LOOK DETERMINES WHAT YOU SEE

Through the freedom to have unbiased curiosity and creativity, we tend to see things differently, and to see different things.  This leads to asking new questions, seeking answers in new places, and applying keen observation and independent thinking to arrive at new conclusions. 

We believe in the transformational power of first principles…complex challenges can almost always be deconstructed into a sequence of smaller, simpler, solvable problems…and their potential to sustain a perpetual sequence of small changes that compound into huge improvements over time.

We credit this for our own success and view it as the source of all great growth and innovation.  Our favorite clients are the ones with the same mentality…they are determined to create the future, not just prepare to arrive at it.

EVERY PROJECT IS MORE PRACTICE

We’ve been doing this for two decades, gaining experience from hundreds of projects across hundreds of categories, all in anticipation of being more prepared to solve the next client’s problem.  We measure our success in our ability to over-deliver with solutions that make it easier and faster for our clients to get more value from our relationship.  We do what we do because we love it, and we continue to apply the above philosophy as we pursue further mastery of our craft.

So…where do you want to start?