Picking the right KPIs and tracking web analytics are essential to understanding WHAT is happening in the omnichannel environment. Using an assortment of customer interaction techniques creates the added advantage of understanding WHY it is happening...the essential element to outperform the competition.

We monitor early results to amplify successful components and cancel or correct ineffective spending. Affordable acquisition costs and sustainable conversion rates depend on both spending money in the right ways and not wasting it in the wrong ways.

While POS data can objectively track how a brand is performing and Google Analytics can track what is happening online, neither can get to the bottom of why. Through utilizing various techniques to maintain ongoing engagement with customers, we're able to decipher and remove the root causes preventing greater sales growth.