Thoughtful questions or thorough Investigation of one issue almost always reveals expected insight. Once recognize, it is important to regularly pull on a few of these threads to see which are actually attached to areas of future growth.

We compile compelling data-based clues revealed during analysis and preliminary ideas that could be the source of big improvements or opportunities in the future.

We let curiosity and creativity push us to see beyond individual data points. We look for converging themes that point to new ideas that go beyond objective observation and incorporate a bit of divergent thinking and interpretation.
This is the art of "using information many have looked at, but seeing what no one saw.