What goes unnoticed goes unsold, and an unappealing package gets ignored or forgotten quickly. Packaging must sell your story—it is the primary content that customers are exposed to at the point of purchase and during use.

We develop and test various versions of package architecture and label content to determine the right combination of distinctive design, visual language, and claims to maximize appeal.

We use theories of label architecture, information hierarchy, and visual language to evaluate elements at any customer touchpoint, including products, packaging, labeling, displays, and web content.
This incorporates measurements of the initial impression (stopping power), engagement and communication of information (holding power), and the ability to win preference over competing options (closing power).