OUR PORTFOLIO
(SCROLL DOWN IF YOU ARE JUST LOOKING FOR A LIST)
I’m not big on name-dropping. I take pride in the work I do, not who I do it for. I don’t think there is any more prestige saying I work with some of the top CPG companies in the world than there is saying I helped a small-time inventor launch her first product.
Both have their own challenges and rewards.
Large companies have lots of smart, highly-paid people with access to even more resources. But they also tend to have power structures and political maneuvering that works against delivering great work. They can be constrained by best practices and have no intention or ability to implement our best ideas.
Small clients can have extremely limited budgets and too many holes in their plans to know what to address first. Emotional decision making tends to play a bigger role while creative ideas are more likely to be embraced because there is no ‘here is how we did it last time.’ Working with small companies brings with it the satisfaction of being the underdog and having a chance to out-maneuver the big guys.
I never mention the specific clients that I’ve worked on, so don’t ask. However, here is a partial list of the retail channels, topics and categories in my portfolio:
RETAIL CHANNELS
Automotive specialty stores
Beauty specialty stores
Craft stores
Convenience stores
Department stores
Dollar stores
Drug stores
E-commerce / online
Grocery
Healthcare service providers
Home Improvement
Mass Merchandizers
Warehouse Club
TOPICS
Back-To-School
Brand development
Cause-related marketing
Celebrity endorsement
Gifting / gift set configuration
Health & Wellness
Hispanic marketing
Licensing
Mobile device usage
New opportunity ideation
Package design
Philanthropy and charitable Giving
Pricing strategies
Product design
Sizing strategies
Social media strategy
Store circular design and utilization
CATEGORIES or DEPARTMENTS
Arts & crafts
Automotive accessories
Baby care
Baby food
Bath products
Batteries
Beverage containers
Bottled Water
Breakfast foods
Canned vegetables
Check-cashing services
Coffee
Cooking oil
Cosmetics
Dehydrated shelf-stable food
Deodorant
Dish detergent
Dry cereal
Energy boosters
Fine fragrance
Floor cleaning
Fresh juice
Frozen meats
Furniture
Garden and Landscape
Gift sets
Granola bars
Greeting cards
Hair care
Hair color
Hardware
Health supplements
Home décor
Housewares
Jewelry
Laundry care
Lighting
Motor oil
Nail care
Office supplies
Oral care
OTC medication
Outdoor equipment
Outdoor recreational items
Paper products
Pet medicines
Pet supplies
Pharmacy
Photo Development
Refrigerated beverages
Shaving
Shelf-stable beverages
Skin care
Snack foods
Sporting goods
Storage
Toys
Weight loss products
Yogurt
Yes, if you got this far and were counting, you noticed I only included about 75 categories compared to the 200 categories I claim to have worked on. The list is abbreviated for two reasons:
To preserve the identify of certain confidential clients
Many departments are mentioned where I've done work across numerous sub-categories (i.e. diapers and wipes are two categories under baby care).