REFERENCE

O’Meara, J.T. (1961), “Selecting profitable products”, Harvard Business Review, Vol. 39, p. 83.

Schorr, B. (1961), “Many new products fizzle despite careful planning, publicity”, Wall Street Journal, April 5, p. 11.

“Why do products fail?” http://www.theproduct.com/marketing/product_failure.htm

http://faculty.msb.edu/homak/homahelpsite/webhelp/New_Product_Failure_Rates.htm

US Department of Commerce.

Strategic Management Theory: An Integrated Approach, Charles Hill, Gareth Jones.  Page 131

Gourville, John T. (2006), “Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption.” Harvard Business Review 84, no. 6 (June).

Schlossberg, H. (1990), “Fear of failure stifles product development”, Marketing News, Vol. 24 No. 10, pp. 1-16.

“Why Do New Products Fail?” University of North Texas. http://courses.unt.edu/kt3650_4/sld003.htm

Friedman, H. H. 2011. “Product Policy.” http://academic.brooklyn.cuny.edu/economic/friedman/mmproductpolicy.htm

Dillon, Karen. 2011. “I Think of My Failures as a Gift.” Harvard Business Review. 88 (3).

“External Innovation.” Venadar. http://www.venadar.com/what_we_do.html

Copernicus Marketing, Consulting and Research. 2010. “Top Ten Reasons for Business Failure.” GreenBook. http://www.greenbook.org/marketing-research.cfm/top-10-reasons-for-new-product-failure

Berman, Rob. 2010. “Why are New Products Launched?” Rob Berman’s Blog. http://www.rob-berman.com/why-are-new-products-launched-part-1-of-4/

Scanlon, Scott. “Why a High Failure Rate in Social Media?” You Brand, Inc. http://www.youbrandinc.com/social-media/why-a-high-failure-rate-in-social-media/

Source:  http://newproductsuccess.org/white-papers/new-product-failure-rates-2013-jpim-30-pp-976-979

FAILURE RATE

80%

80%

85%

75%

90%

80% - 90%

40% - 90%

95%

50% - 80%

80%

80%

80%

80% - 90%

81%

81%

80% - 90%