The average customer does not exist, so trying to appeal to that fictionalized individual is futile. Discovering the right model to cluster customers into unique groups with common needs is the foundation for almost all customer-related decisions.

We eliminate the waste of resources spent pursuing the wrong prospects with the wrong message. By removing money-losing one-time buyers, budget is freed up to focus on high-potential profiles. 

We discover what defines high value prospects and loyal customers…which is typically a combination of attitudes (how they perceive the world) and habits (how they interact with that world)…and use that to create core segments to target for growth.