Retailers are always searching for items that attract new shoppers and incremental transactions, not just share-shifting activity that fails to increase total category sales. New items need to be priced right to sell (they are an obvious value to customers), and they need to worthwhile to sell (they will have sustainable turns and profit).

We provide sell-in support by creating an objective, comprehensive, and compelling data-driven sales pitch with retailer-specific insight-based growth plans. In other words, we tell the stories that get retailers excited about the opportunity and confident enough to place an initial P.O.

We understand how retail buyers think, how they make decisions, and what they need to justify those decisions. We let the desires of their customer be the central character in our story…using their voice to shape how the category is perceived, describe how the products were developed, and show how demand generation will drive shoppers to their shelf.