SUPERVISION:
EVERY DETAIL MATTERS
Unfortunately, sales growth is complicated, and always a challenge.
It goes well beyond a 4-step, one-page infographic.
It involves following a plan and making smart decisions.
It requires avoiding any number of fatal mis-steps.
Success is a narrow path with unnecessary complexity on one side and naive over-simplification on the other.
Fortunately, the journey is a lot easier with an experienced guide to lead you through a proven process.
While the omni-channel environment has made it easier than ever to launch new products into the marketplace, these lower barriers to entry have actually made it even harder to generate the sustainable, profitable sales necessary for longer-term success.
More items and more content are fighting for the same scarce customer attention and dollars. Companies that attract and retain an audience win.
This system naturally balances itself out with extremely high product failure rates, as most companies cannot overcome early missteps. Quick updates and upgrades may work well in the fail-fast world of digital solutions, there are greater limitations to what, and how effective, physical products can make course-corrections before they are DOA.
What if you stopped relying on assumptions or speculation to guide critical decisions, but started enjoying the confidence and certainty that comes with data-driven strategy and insight?
What if you could tap into the collective wisdom of someone that has accelerated sales across 200+ categories?
As you juggle the daily demands and distractions of urgent issues, wouldn’t it be nice to have experts getting your new initiatives positioned for greater long-term sales growth?
I’m Thomas Tessmer, and I’ve got over 20 years of experience bringing structure to the chaotic process of identifying growth strategies and guiding new product development. My early journey started with P&G, which relocated my family to Northwest Arkansas to enable closer collaboration with Walmart. I’ve always been focused on finding integrated solutions to address unique, and often conflicting, customer-facing challenges. This is why my business is called Integrated Insights, and this is why I still personally engage with every client, thinking like an invested owner that wants to control and minimize risk while getting positioned for the highest possible return.
With the help of a specialized support staff, we are a convenient, single solution that asks the tough questions and digs until we find the hidden answers. Instead of focusing on getting bigger, we’ve gotten better, continually refining our SUPERVISION model. It provides a customized, but turnkey approach that makes sure no critical elements are overlooked on the path to growth.
With this process, we utilize tools that:
Establish better overall strategic direction, equipping resource-scarce organizations with the slingshots that helped David take on Goliath.
Address every customer-facing building block to success, such as identifying the ideal prospective customer segments and then relentless refining the product and value proposition for maximum appeal.
Build compelling sell-in stories to gain retail distribution and support, elevating relationships beyond just item-level transactions.
Establish a clear omni-presence strategy that generates demand while translating in-store and online traffic into sales conversion and loyalty.
What important details have you overlooked?
Learn more about the 20 elements of our SUPERVISION model to see what you’re missing.
Or contact me for a free 30-minute consultation to see how I can guide you closer to the sales growth you seek.