It is almost impossible to predict or control individual actions, but a well-designed user experience helps get past more customer filters and keep the sales funnel flowing.

We develop a well-planned and well-executed merchandising strategy with promotions and product page content that sustains sales momentum by capturing the right high-value customers that are less likely to return items and more likely to make repeat purchases.

Through a combination of an expert 50-point audit, unmoderated user experience sessions, and live one-on-ones or ethnographies, we objectively evaluate the client's end-to-end customer journey and user experience.
This includes uncovering the many ways friction can enter the system and the many overlooked opportunities to use proven cognitive biases to shape perceptions and motivate specific behaviors.