WHAT IS INSIGHTS-BASED SELLING ASSISTANCE? 

There is no single secret to gaining distribution on your item.  But we do believe there are at least 75 Reasons Your New Product Is Going to Fail.

And, while having a good product has always been the starting point for success, having a great product is still no guarantee of it.

Our insights-based selling assistance helps clients tell a compelling story where their product is the hero.

This begins with finding the type of story the retailer wants to hear.  That is, finding the common ground where your product can best accomplish part of the retailer’s category strategy.

The story continues as we help you avoid some of those 75 missteps, which include having a clear understanding of who your prime prospects are, demonstrating your product will deliver incremental sales, and making sure you’ve got magnetic packaging that draws in shoppers at the shelf.

Through research, we’re able to get the insights-based data to bring the shopper’s voice to life.  By crafting the right problem (or opportunity), we’re able to position your product as the perfect solution to a problem the retailer has.  This goes well beyond offering a product at a price. 

Depending on the work you’ve already done and how prepared you already are, our assistance may focus on some of the following components: 

DEMONSTRATING DEMAND:  Revealing preferences or trends that demonstrate demand for your product’s value proposition.

QUANTIFYING OPPORTUNITY:  Showing a missed opportunity to close more category sales among the retailer’s shoppers or Quantifying the incremental sales your product can bring to the category.

OUTLINING THE LINE REVIEW DECK:  Providing structure to make the precious minutes of your line review as productive as possible and identify any missing information that needs to be included.

 

Sound like a service you need? 

If you took the time to read to this point, I’m willing to bet you’re got a nagging feeling that you’re a little unprepared.  You sense that something is missing.  You know that those 30-minute buyer meetings determine your fate so the story had to be perfect.

 Or you've been evaluating broker services, but are concerned about the attention you'll get.  You realize that your products individual performance could be rounding error for a company representing 50 or more companies, but that performance will make or break your year.

Maybe you’ve skimmed over a critical step in your story.  Or there are a few too many holes in your pitch that require the buyer to make a leap of faith.  Or you just need to go through a mock line review to have someone punch new holes in your story to reveal skepticism that stands between your product and getting to ‘yes.’

We’d love to take a closer look at what you’re working on and determine if there is value we can add.

And be reassured, we’ll let you know if your work is done and when you’re ready to go.

Tell us a little about yourself, and we’ll get in touch.

 

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