WHAT IS OMNI-ADVISORSHIP?
In addition to knowing what needs to be done, clients need to figure out how to best get it done.
There are dozens and dozens (and dozens) of companies offering technology-driven tools each trying to sell their particular service or solution. However, there are several issues that consistently surface as companies try to weed through these to find the right option:
- Companies can literally spend weeks interviewing and evaluating these providers. And that assumes they have an expert with the qualifications and time to do the evaluation.
- Few companies can keep up on all the regular introduction of new services or tools, making it even more difficult to discern which ones could deliver competitive advantage through early adoption.
- These providers want to sell their service even if it isn’t what best meets a company’s needs. They have incentive to force-fit their solution to your problem.
Our omni-advisorship addresses all three of these inefficiencies: You’ve probably got part of one resource managing your omni-presence when you really need a team.
That is what are…a for-hire team that has expertize in three areas:
- Figuring out the unique opportunities for your product in your category with your shoppers.
- Connecting with the best third-party providers based on your particular needs.
- Staying on top of the rapid changes in what tools exist and how they should be applied.
Our role is straightforward, but not necessarily simple.
The omni-assessment provides the playbook and the omni-advisorship recruits the right players for the right positions, significantly improving your odds of victory.
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