Insight exists in three basic forms. Recognizing each helps guide where to look and how to interpret what you find.

INSIGHT on INSIGHT: Getting to the What If

There is value in understanding history, but there is significantly more power in predicting the future.

Insight goes beyond observable situations. It reaches below the surface and discovers the factors driving that behavior.

Having POS data provides a wealth of information, but also encourages a certain degree of laziness.

You already know the value of understanding cause and effect, and the greater value of getting beyond the what and to the why.

The integration of insights to guide data-based decision-making has matured from a unique competitive advantage to a basic expectation.

Regardless of a company’s size, they likely operate in an environment of allocating limited, scarce resources.