Just like any journey should start with a destination in mind, any research project must always begin with the end in mind.
Read MoreResearch falls into two basic buckets depending on how the data is acquired: Quantitative and qualitative.
Read MoreQuantitative research is based on large sets of data, with results statistically accurate enough to be treated as factual.
Read MorePrimary research is the most customized and typically most useful research to rely on.
Read MoreInsight exists in three basic forms. Recognizing each helps guide where to look and how to interpret what you find.
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