Companies that use shopper insight for guidance understand the importance of learning before actions.
Read MoreFMOT is commonly referred to as shopping. It is how shopper insight was named.
Read MoreMany platforms and factors influence the discovery, understanding, and interest products gain long before potential buyers buy.
Read MoreYou’ve probably heard of the ZMOT, FMOT or SMOT, right? These are the acronyms for the Zero, First and Second moments of truth.
Read MoreThe penetration of smartphones and development of various data-collection apps has created a new research industry.
Read MoreShadow shopping focuses on inconspicuously observing shoppers demonstrating their natural habits.
Read MoreScale questions provide a lot of data fidelity, but that comes at the cost of greater respondent fatigue.
Read MoreA lot can be learned by giving participants assorted stimulus and asking them to sort or organize the items based on different criteria.
Read MoreIt is always important to think about a category the way the shopper or buyer does. One way to do this is through decision mapping.
Read MoreIn-depth interviews are just that: In-Depth. They can be very focused and detailed conversations.
Read MoreHaving foundational understanding in any category is critical to both having context and credibility.
Read MoreBeing able to test multiple ideas before they go to market is a time-tested risk management approach.
Read MoreData-point insight is a very tactical tool that can have huge ROI when it helps close sales or validate important decisions.
Read MoreWhen focused in the right area, narrow & deep insight can create huge competitive advantage.
Read MoreBroad & shallow insight is a great tool to gain initial understanding and identify areas for further investigation.
Read MoreWhile creating segmentation can be challenging, once it is in-hand, it can be applied across almost all aspects of a business.
Read MoreAverages are dangerously misleading. Segmentation models are commonly used by companies as a point of competitive advantage.
Read MorePossessing insight creates little value. The act or application of insight is the moment when that value begins to exist.
Read More