INSIGHT on INSIGHT: Comparing Quantitative and Qualitative Approaches

While more detailed articles have been written about quantitative insight and qualitative insight, a side-by-side comparison may be the most useful way to determine which direction your project should take.

For each of the following factors, circle which scenario applies to your needs.  The results should clearly indicate which path you should go down or if you need a combination of the two: 

While not definitive, you should now have a little better focus related to how to initially pursue your insight needs.  And don't forget that multi-phase projects can incorporate both qualitative and quantitative components.