Companies that use shopper insight for guidance understand the importance of learning before actions.
Read MoreProducts need to be sure not to deliver a disappointing usage or consumption experience that determines repurchase.
Read MoreThe penetration of smartphones and development of various data-collection apps has created a new research industry.
Read MoreShadow shopping focuses on inconspicuously observing shoppers demonstrating their natural habits.
Read MoreScale questions provide a lot of data fidelity, but that comes at the cost of greater respondent fatigue.
Read MoreA lot can be learned by giving participants assorted stimulus and asking them to sort or organize the items based on different criteria.
Read MoreAll of us is smarter than any one of us. All of us is typically more creative than any one of us as well.
Read MoreIt is always important to think about a category the way the shopper or buyer does. One way to do this is through decision mapping.
Read MoreMarketing and advertising can only be viewed as an investment if it is building a longer-term awareness and positive perceptions.
Read MoreIt is important to understand how people enter, evolve and eventually mature or depart.
Read MoreIt is through the fire of criticism and critiquing that great products are produced, not publishing first drafts.
Read MoreUnderstanding the new omni-channel reality is necessary to be a disruptor, not the disrupted.
Read MoreIn-depth interviews are just that: In-Depth. They can be very focused and detailed conversations.
Read MoreBeing able to test multiple ideas before they go to market is a time-tested risk management approach.
Read MoreMulti-phase learning plans incorporate coordinated components and advanced planning.
Read MoreData-point insight is a very tactical tool that can have huge ROI when it helps close sales or validate important decisions.
Read MoreWhen focused in the right area, narrow & deep insight can create huge competitive advantage.
Read MoreBroad & shallow insight is a great tool to gain initial understanding and identify areas for further investigation.
Read MoreAverages are dangerously misleading. Segmentation models are commonly used by companies as a point of competitive advantage.
Read More