The penetration of smartphones and development of various data-collection apps has created a new research industry.

Shadow shopping focuses on inconspicuously observing shoppers demonstrating their natural habits.

Scale questions provide a lot of data fidelity, but that comes at the cost of greater respondent fatigue.

A lot can be learned by giving participants assorted stimulus and asking them to sort or organize the items based on different criteria.

It is important to understand how people enter, evolve and eventually mature or depart.

It is through the fire of criticism and critiquing that great products are produced, not publishing first drafts.

In-depth interviews are just that: In-Depth. They can be very focused and detailed conversations.

Learn from research participants in the context of their life, their home or their environment.

Multi-phase learning plans incorporate coordinated components and advanced planning.

Data-point insight is a very tactical tool that can have huge ROI when it helps close sales or validate important decisions.

Possessing insight creates little value. The act or application of insight is the moment when that value begins to exist.

The speed at which insights are needed will determine what techniques can be used and how deep the analysis can go.

Just like any journey should start with a destination in mind, any research project must always begin with the end in mind.

Picking the right quantitative or qualitative path will ensure your results accomplish the desired objectives.

Research falls into two basic buckets depending on how the data is acquired: Quantitative and qualitative.

INSIGHT on INSIGHT: Primary Research

Primary research is the most customized and typically most useful research to rely on.