The penetration of smartphones and development of various data-collection apps has created a new research industry.
Read MoreScale questions provide a lot of data fidelity, but that comes at the cost of greater respondent fatigue.
Read MoreA lot can be learned by giving participants assorted stimulus and asking them to sort or organize the items based on different criteria.
Read MoreIt is always important to think about a category the way the shopper or buyer does. One way to do this is through decision mapping.
Read MoreMarketing and advertising can only be viewed as an investment if it is building a longer-term awareness and positive perceptions.
Read MoreIt is important to understand how people enter, evolve and eventually mature or depart.
Read MoreInternet surveys enable companies to ask lots of questions among lots of people.
Read MoreHaving foundational understanding in any category is critical to both having context and credibility.
Read MoreBeing able to test multiple ideas before they go to market is a time-tested risk management approach.
Read MoreMulti-phase learning plans incorporate coordinated components and advanced planning.
Read MoreData-point insight is a very tactical tool that can have huge ROI when it helps close sales or validate important decisions.
Read MoreWhen focused in the right area, narrow & deep insight can create huge competitive advantage.
Read MoreBroad & shallow insight is a great tool to gain initial understanding and identify areas for further investigation.
Read MorePossessing insight creates little value. The act or application of insight is the moment when that value begins to exist.
Read MoreThe speed at which insights are needed will determine what techniques can be used and how deep the analysis can go.
Read MoreJust like any journey should start with a destination in mind, any research project must always begin with the end in mind.
Read MorePicking the right quantitative or qualitative path will ensure your results accomplish the desired objectives.
Read MoreQuantitative research is based on large sets of data, with results statistically accurate enough to be treated as factual.
Read MoreSecondary research comes in many forms and a wide range of costs, but comes with significant limitations or compromises.
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