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Posts tagged Packaging

PRINCIPLE-BASED DESIGN: Let intelligence guide your decisions

The challenge with breaking the status quo is to establish the right guidelines or winning formula that focuses on the right elements.

11 BARRIERS TO GROWTHThomas TessmerNovember 17, 2014Packaging, Product Design, Shopper Experience

15 WAYS YOU CAN USE SIZE TO YOUR ADVANTAGE

You must put intelligent thought into the benefits and consequences of the sizes you sell.

Thomas TessmerOctober 1, 2014Competition, Shopper Experience, Product Design, Packaging, Product Use

MISTAKE #52: There are no design principles guiding the look of your label

Make sure your package has been designed with the principles of stopping, holding, and closing power in mind.

NEW PRODUCT MISTAKESThomas TessmerSeptember 30, 2014Branding, Packaging, Shopper Experience, Principle-Based Design Guidelines, Concept Creation, Concept Refinement, Package Qualification

MISTAKE #51: Your packaging is completely unremarkable and maybe even repulsive

The few square inches of printing on the package needs to work as hard as it can to close the sale.

NEW PRODUCT MISTAKESThomas TessmerSeptember 25, 2014Packaging, Shopper Experience, Competition, Excellence, Branding, Expectations, Principle-Based Design Guidelines, Concept Creation, Concept Refinement, Package Qualification

MISTAKE #50: You don’t follow these 13 guidelines to design packaging to survive on the shelf

Designing magnetic packaging is only beneficial if it can survive getting to, and living on, a store shelf or in a delivery box.

NEW PRODUCT MISTAKESThomas TessmerSeptember 23, 2014Packaging, Retailer Interaction, Barriers, Shopper Experience, Principle-Based Design Guidelines, Concept Refinement, Concept Creation, Package Qualification