Product Use — Articles — Integrated INSIGHTS

Posts tagged Product Use

MISTAKE #68: You under-value or over-estimate repeat purchase or loyalty

By definition, sustainable sales require a solid base of shoppers that regularly repurchase the item.

NEW PRODUCT MISTAKESThomas TessmerNovember 25, 2014Assumptions, Ignorance, Shopper Experience, Barriers, Product Use, Engagement Tracking, Category Audit

15 WAYS YOU CAN USE SIZE TO YOUR ADVANTAGE

You must put intelligent thought into the benefits and consequences of the sizes you sell.

Thomas TessmerOctober 1, 2014Competition, Shopper Experience, Product Design, Packaging, Product Use

MISTAKE #29: You ignore the laws of diminishing innovation

Incrementalism is the enemy of innovation and being better is not always a good enough reason to buy.

NEW PRODUCT MISTAKESThomas TessmerJuly 15, 2014Ignorance, Features & Benefits, Product Design, Product Use, Opportunity Exploration, Competitive Evaluation

MISTAKE #6: Your product has a delayed or difficult-to-perceive benefit

Why products with a delayed or indirect benefit have to work even harder at finding creative ways to manage perceptions.

NEW PRODUCT MISTAKESThomas TessmerApril 24, 2014Features & Benefits, Product Use, Needs Assessment, Category Audit, Opportunity Exploration