Through an omni-assessment, we discover how the omni-channel revolution is impacting your category.
Read MoreMake sure you consider these 12 principles as you seek to better educate shoppers.
Read MoreBy definition, sustainable sales require a solid base of shoppers that regularly repurchase the item.
Read MoreIn this new era where shoppers expect personalized content, make sure your materials aren't still one-size-fits-all.
Read MoreThe challenge with breaking the status quo is to establish the right guidelines or winning formula that focuses on the right elements.
Read MoreMake sure your marketing materials and content are designed to quickly capture attention and deliver value before shoppers tune-out.
Read MorePrice-based promotions attract price-sensitive buyers, which can be a very fickle and disloyal group.
Read MoreMake sure you understand what shoppers do to afford your item and how that process can drive greater desire or distraction.
Read MoreDon't assume an impulse purchase is a mindless non-decision or that it ultimately leads to repeat purchase.
Read MoreMake sure you're not operating with tunnel vision, incorrectly thinking your product is an isolated purchase decision not influenced by external factors.
Read MoreIt is easy to identify and easy to fix, yet it is one of the hardest for companies to accept. Don't let your greed be stronger than your fear.
Read MoreA great brand name can communicate numerous unspoken equities, create positive associations, and provide instant recognition.
Read MoreYou must put intelligent thought into the benefits and consequences of the sizes you sell.
Read MoreMake sure your package has been designed with the principles of stopping, holding, and closing power in mind.
Read MoreThe few square inches of printing on the package needs to work as hard as it can to close the sale.
Read MoreDesigning magnetic packaging is only beneficial if it can survive getting to, and living on, a store shelf or in a delivery box.
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