Make sure you're not betting the viability of your product (or company) on impossible odds.
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Beyond doing a great job developing your product, don't overlook the power of developing an equally-strong brand name.
Read MoreDon't make the wrong assumption that your product will miraculously land smack-dab in front of the nose of your prime prospects.
Read MoreA great brand name can communicate numerous unspoken equities, create positive associations, and provide instant recognition.
Read MoreMake sure your package has been designed with the principles of stopping, holding, and closing power in mind.
Read MoreThe few square inches of printing on the package needs to work as hard as it can to close the sale.
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