Your product isn't perfect (sorry). And unless you refine it, expect to get the same sales results of a book published after the first draft.

The challenge with breaking the status quo is to establish the right guidelines or winning formula that focuses on the right elements.

Allowing unnecessary costs to creep into your product is not just wasteful, but puts you at a significant competitive disadvantage.

A great brand name can communicate numerous unspoken equities, create positive associations, and provide instant recognition.

15 WAYS YOU CAN USE SIZE TO YOUR ADVANTAGE

You must put intelligent thought into the benefits and consequences of the sizes you sell.

Incrementalism is the enemy of innovation and being better is not always a good enough reason to buy.