Products need to be sure not to deliver a disappointing usage or consumption experience that determines repurchase.
Read MoreFMOT is commonly referred to as shopping. It is how shopper insight was named.
Read MoreYou’ve probably heard of the ZMOT, FMOT or SMOT, right? These are the acronyms for the Zero, First and Second moments of truth.
Read MoreThe penetration of smartphones and development of various data-collection apps has created a new research industry.
Read MoreShadow shopping focuses on inconspicuously observing shoppers demonstrating their natural habits.
Read MoreScale questions provide a lot of data fidelity, but that comes at the cost of greater respondent fatigue.
Read MoreA lot can be learned by giving participants assorted stimulus and asking them to sort or organize the items based on different criteria.
Read MoreAll of us is smarter than any one of us. All of us is typically more creative than any one of us as well.
Read MoreIt is always important to think about a category the way the shopper or buyer does. One way to do this is through decision mapping.
Read MoreMarketing and advertising can only be viewed as an investment if it is building a longer-term awareness and positive perceptions.
Read MoreIt is important to understand how people enter, evolve and eventually mature or depart.
Read MoreIt is through the fire of criticism and critiquing that great products are produced, not publishing first drafts.
Read MoreUnderstanding the new omni-channel reality is necessary to be a disruptor, not the disrupted.
Read MoreInternet surveys enable companies to ask lots of questions among lots of people.
Read MoreHaving foundational understanding in any category is critical to both having context and credibility.
Read MoreLearn from research participants in the context of their life, their home or their environment.
Read MoreMulti-phase learning plans incorporate coordinated components and advanced planning.
Read MoreAsk third party insight agencies these 14 questions to determine if they’re a good fit.
Read MorePicking the right third-party agency can be a dream while picking the wrong one can be a nightmare.
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