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MISTAKE #75: You can’t appeal to the masses without appealing to the masses

MISTAKE #75: You can’t appeal to the masses without appealing to the masses

Make sure you're not betting the viability of your product (or company) on impossible odds.

NEW PRODUCT MISTAKESThomas TessmerDecember 23, 2014Branding, Marketing, Competition, Barriers, Omni-presence Strategy, Content Creation

Mistake #71: Your marketing efforts are timed all wrong

Follow these 8 guidelines to make sure every (limited) dollar you spend on marketing is having the greatest possible impact.

NEW PRODUCT MISTAKESThomas TessmerDecember 9, 2014Marketing, Retailer Interaction, Ignorance, Strategy & Planning, Time, Concept Refinement, Conversion Optimization

MISTAKE #70: You pick a bad brand name

Beyond doing a great job developing your product, don't overlook the power of developing an equally-strong brand name.

NEW PRODUCT MISTAKESThomas TessmerDecember 4, 2014Branding, Marketing, Omni-presence Strategy, Content Creation, Concept Creation, Concept Refinement