Make sure you're not betting the viability of your product (or company) on impossible odds.
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Emotions play a significant role in what people will believe, will remember, what will change their attitudes and, eventually, behaviors.
Read MoreBeyond doing a great job developing your product, don't overlook the power of developing an equally-strong brand name.
Read MoreIn this new era where shoppers expect personalized content, make sure your materials aren't still one-size-fits-all.
Read MoreMake sure your marketing materials and content are designed to quickly capture attention and deliver value before shoppers tune-out.
Read MoreIt takes more than mimicking an existing product to be successful. While it is smart to copy what others have proven works, it is not enough.
Read MoreShortly after you stop learning and improving, expect to become viewed as background noise as the competition becomes more appealing.
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