If you mislead the buyer, expect shoppers to quickly out you as they refuse to live up to the false expectations you set.
Read MoreRemember that helping a buyer accomplish his/her objectives is often the path of least resistance to accomplishing your product's goals.
Read MoreEmotions play a significant role in what people will believe, will remember, what will change their attitudes and, eventually, behaviors.
Read MoreFollow these 8 guidelines to make sure every (limited) dollar you spend on marketing is having the greatest possible impact.
Read MoreMake sure your volume forecast is built on facts and supported assumptions, not feel-good wishful thinking.
Read MoreBy definition, sustainable sales require a solid base of shoppers that regularly repurchase the item.
Read MoreDon't make the wrong assumption that your product will miraculously land smack-dab in front of the nose of your prime prospects.
Read MoreLook for short-term educational opportunities to learn from your new product launch to position you for a bigger and longer-term payout.
Read MorePrice-based promotions attract price-sensitive buyers, which can be a very fickle and disloyal group.
Read MoreMake sure you're not operating with tunnel vision, incorrectly thinking your product is an isolated purchase decision not influenced by external factors.
Read MoreThe price a product commands should be a function of the value the product delivers.
Read MoreTrying to control cost can backfire when a product can't deliver the necessary profit to the manufacturer or it no longer meets shopper expectations.
Read MoreAllowing unnecessary costs to creep into your product is not just wasteful, but puts you at a significant competitive disadvantage.
Read MoreMany products eventually fail after early success because they didn't consider the resources they needed to fight off the competition.
Read MorePursuing distribution at the wrong retailer at the wrong time can be disastrous to growing sustainable sales.
Read MoreYour product will almost always need to displace an existing item already on the shelf or in search results.
Read MoreInternally-focused greed tends to overshadow the value of having an appropriate amount of externally-focused fear.
Read MoreMany companies make expensive and avoidable mistakes because they are consumed with their own navel gazing, not studying the competition.
Read MoreRealize when you really need a home run, when you just need to get on base, and when a strikeout can end the game.
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