If you mislead the buyer, expect shoppers to quickly out you as they refuse to live up to the false expectations you set.
Read MoreRemember that helping a buyer accomplish his/her objectives is often the path of least resistance to accomplishing your product's goals.
Read MoreFollow these 8 guidelines to make sure every (limited) dollar you spend on marketing is having the greatest possible impact.
Read MoreMake sure your volume forecast is built on facts and supported assumptions, not feel-good wishful thinking.
Read MoreDon't make the wrong assumption that your product will miraculously land smack-dab in front of the nose of your prime prospects.
Read MoreMany products eventually fail after early success because they didn't consider the resources they needed to fight off the competition.
Read MoreWhen failure could mean the difference between life and death (for your company), consider the Army's "hurry up and wait" mentality.
Read MoreConsider how an unrealistic timeline, including the failure to drive demand for your product, can put it on the fast track to failure.
Read MoreCompanies often under-estimate the time between pursuing distribution at a retailer to having the first item scan at a register.
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