Content Creation — Articles — Integrated INSIGHTS

Posts tagged Content Creation

MISTAKE #75: You can’t appeal to the masses without appealing to the masses

MISTAKE #75: You can’t appeal to the masses without appealing to the masses

Make sure you're not betting the viability of your product (or company) on impossible odds.

NEW PRODUCT MISTAKESThomas TessmerDecember 23, 2014Branding, Marketing, Competition, Barriers, Omni-presence Strategy, Content Creation

MISTAKE #72: You do a poor job educating your prospects

Emotions play a significant role in what people will believe, will remember, what will change their attitudes and, eventually, behaviors.

NEW PRODUCT MISTAKESThomas TessmerDecember 11, 2014Education, Ignorance, Assumptions, Omni-presence Strategy, Content Creation

MISTAKE #70: You pick a bad brand name

Beyond doing a great job developing your product, don't overlook the power of developing an equally-strong brand name.

NEW PRODUCT MISTAKESThomas TessmerDecember 4, 2014Branding, Marketing, Omni-presence Strategy, Content Creation, Concept Creation, Concept Refinement

MISTAKE #66: You’re not appealing to people at every step of the shopping process

In this new era where shoppers expect personalized content, make sure your materials aren't still one-size-fits-all.

NEW PRODUCT MISTAKESThomas TessmerNovember 18, 2014Shopper Experience, Content Strategy, Prime Prospecting, Omni-presence Strategy, Content Creation

MISTAKE #65: You don’t get to the point

Make sure your marketing materials and content are designed to quickly capture attention and deliver value before shoppers tune-out.

NEW PRODUCT MISTAKESThomas TessmerNovember 13, 2014Content Strategy, Shopper Experience, Time, Principle-Based Design Guidelines, Omni-presence Strategy, Content Creation