Follow these 8 guidelines to make sure every (limited) dollar you spend on marketing is having the greatest possible impact.
Read MoreMake sure your marketing materials and content are designed to quickly capture attention and deliver value before shoppers tune-out.
Read MoreMany products eventually fail after early success because they didn't consider the resources they needed to fight off the competition.
Read MorePursuing distribution at the wrong retailer at the wrong time can be disastrous to growing sustainable sales.
Read MoreMake sure your organization is structured so "what is good for the company is good for the individual...and vice versa."
Read MoreWhen failure could mean the difference between life and death (for your company), consider the Army's "hurry up and wait" mentality.
Read MoreWhile mediocre work is dangerous, actually getting something done is almost always better than incomplete perfection.
Read MoreThere is a big gap between understanding how to do something, and being able to do it well.
Read MoreConsider how an unrealistic timeline, including the failure to drive demand for your product, can put it on the fast track to failure.
Read MoreCompanies often under-estimate the time between pursuing distribution at a retailer to having the first item scan at a register.
Read More