Products need to be sure not to deliver a disappointing usage or consumption experience that determines repurchase.

FMOT is commonly referred to as shopping. It is how shopper insight was named.

Many platforms and factors influence the discovery, understanding, and interest products gain long before potential buyers buy.

As shoppers and consumers, we are constantly surrounded with stimulus that shapes our desired and perceptions.

INSIGHT on INSIGHT: The Moment(s) of Truth

You’ve probably heard of the ZMOT, FMOT or SMOT, right? These are the acronyms for the Zero, First and Second moments of truth.

Through an omni-assessment, we discover how the omni-channel revolution is impacting your category.

Unfortunately, year-one never ends…it is a cycle that restarts every time new item distribution is gained.