Many platforms and factors influence the discovery, understanding, and interest products gain long before potential buyers buy.
Read MoreEmotions play a significant role in what people will believe, will remember, what will change their attitudes and, eventually, behaviors.
Read MoreMake sure you consider these 12 principles as you seek to better educate shoppers.
Read MoreRealize that shoppers are less likely to become buyers when they have unanswered questions about your product.
Read MoreYour customer is probably an idiot, with far less understanding of your category than you'd ever imagine.
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