Retailer Prioritization — Articles — Integrated INSIGHTS

Posts tagged Retailer Prioritization

MISTAKE #47: You focus on the wrong retailers

Pursuing distribution at the wrong retailer at the wrong time can be disastrous to growing sustainable sales.

NEW PRODUCT MISTAKESThomas TessmerSeptember 11, 2014Retailer Interaction, Prime Prospecting, Ignorance, Time, Competitive Evaluation, Retailer Prioritization

MISTAKE #46: You focus on the wrong competition

Your product will almost always need to displace an existing item already on the shelf or in search results.

NEW PRODUCT MISTAKESThomas TessmerSeptember 9, 2014Competition, Ignorance, Risky Behaviors, Retailer Interaction, Competitive Evaluation, Assortment Optimizer, Retailer Prioritization

MISTAKE #40: Your team just doesn’t understand retail

Make sure you're prepared with a smart solution to win at retail.

NEW PRODUCT MISTAKESThomas TessmerAugust 19, 2014Retailer Interaction, Excellence, Strategy & Planning, Ignorance, Opportunity Exploration, Competitive Evaluation, Retailer Prioritization

MISTAKE #16: You don’t understand the speed of retail

Companies often under-estimate the time between pursuing distribution at a retailer to having the first item scan at a register.

NEW PRODUCT MISTAKESThomas TessmerMay 29, 2014Retailer Interaction, Expectations, Ignorance, Time, Category Audit, Retailer Prioritization, Sell-in Support, Conversion Optimization