To be successful, your finite time, money and attention must be carefully allocated to the most meaningful activities.
Read MoreMany products eventually fail after early success because they didn't consider the resources they needed to fight off the competition.
Read MoreYour product will almost always need to displace an existing item already on the shelf or in search results.
Read MoreConsider the high price you might pay for under-funding key parts of your go-to-retail strategy.
Read More"Buy the best tools you can afford," my grandpa taught me. "They'll work far better and last far longer."
Read MoreThere is a big gap between understanding how to do something, and being able to do it well.
Read MoreIf you can't do things right the first time, when do you expect to have time to fix them?
Read MoreAnticipate the unexpected and find guides to get you where you need to be and porters to make sure you're prepared when you arrive.
Read MoreDon't think shoppers will forgive or forget very quickly when you build up expectations only to fail to meet them.
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