In this new era where shoppers expect personalized content, make sure your materials aren't still one-size-fits-all.
Read MoreNew products often fail because they target the wrong shopper. More specifically, they target too many different shoppers.
Read MoreMake sure you understand what shoppers do to afford your item and how that process can drive greater desire or distraction.
Read MorePursuing distribution at the wrong retailer at the wrong time can be disastrous to growing sustainable sales.
Read MoreWhile demographic profiles are an easy way to look at your prime prospects, they are often not the right way to guide decisions.
Read MoreWhy going after a larger market or broader population doesn't always produce better results.
Read MoreMake sure your product is designed to be someone's favorite, because there are no points for second place.
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