Sample size is a key driver of the cost to do research, but also determines how much and what kind of insight a project can produce.
Read MoreThe quality of any insight data is determined by picking the right people to study.
Read MoreHaving the right filter and interpretation will make sure the client has the understanding and confidence to act.
Read MoreNew insight projects should always seek to incorporate or build on existing knowledge.
Read MoreAdvance planning allows companies to integrate insights across strategies and project, increasing the impact (and value) of the insight.
Read MoreTrying to cut cost by as little as 20% can often eliminate more than half of the potential value derived from a project.
Read MoreBeing focused on capturing the right amount of insight is critical to avoid unnecessary complexity and wasted resources.
Read MoreThe speed at which insights are needed will determine what techniques can be used and how deep the analysis can go.
Read MoreIt is critical to visualize the many dimensions of final analysis at the beginning of a project.
Read MoreKnowing your audience is critical to guiding the format and content of what you deliver.
Read MoreJust like any journey should start with a destination in mind, any research project must always begin with the end in mind.
Read MoreDesign decisions drive both the cost of research and the value or ROI it produces.
Read MoreIt is critical to think through what analysis groups need to be included to deliver the project’s core objectives.
Read MorePicking the right quantitative or qualitative path will ensure your results accomplish the desired objectives.
Read MoreResearch falls into two basic buckets depending on how the data is acquired: Quantitative and qualitative.
Read MoreQuantitative research is based on large sets of data, with results statistically accurate enough to be treated as factual.
Read MoreTertiary research is built on experience and intuition that may not be easily replicated in a controlled environment.
Read MoreSecondary research comes in many forms and a wide range of costs, but comes with significant limitations or compromises.
Read MorePrimary research is the most customized and typically most useful research to rely on.
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