Audience Profiling — Articles — Integrated INSIGHTS

Posts tagged Audience Profiling

MISTAKE #15: You are a crappy listener, too

Why you need to spend more time listening to, and less time talking at, your retail buyer.

NEW PRODUCT MISTAKESThomas TessmerMay 27, 2014Retailer Interaction, Ignorance, Strategy & Planning, Expectations, Audience Profiling, Category Audit

MISTAKE #13: You’re thinking of your prospects demographically, not psychographically

While demographic profiles are an easy way to look at your prime prospects, they are often not the right way to guide decisions.

NEW PRODUCT MISTAKESThomas TessmerMay 20, 2014Prime Prospecting, Shopper Insights, Segmentation, Audience Profiling

MISTAKE #12: You think a piece of a larger pie is always more filling

Why going after a larger market or broader population doesn't always produce better results.

NEW PRODUCT MISTAKESThomas TessmerMay 15, 2014Ignorance, Prime Prospecting, Strategy & Planning, Competition, Segmentation, Audience Profiling

MISTAKE #8: You ignore barriers to trial or switching costs

Many products fail not because the product is bad, but because the company fails to change an established behavior.

NEW PRODUCT MISTAKESThomas TessmerMay 1, 2014Ignorance, Competition, Barriers, Segmentation, Audience Profiling, Category Audit

MISTAKE #7: You assume your shopper is more educated then they actually are

Your customer is probably an idiot, with far less understanding of your category than you'd ever imagine.

NEW PRODUCT MISTAKESThomas TessmerApril 29, 2014Assumptions, Education, Shopper Experience, Segmentation, Audience Profiling

MISTAKE #3: You didn't take time to listen to your customer

The best ideas can always be made better by listening to shoppers. If you think your product is already perfect, you're wrong.

NEW PRODUCT MISTAKESThomas TessmerApril 15, 2014Unmet Needs, Ignorance, Segmentation, Audience Profiling, Needs Assessment, Category Audit