Don't embrace the philosophy that almost everything is a success (but some things are just more successful than other things).
Read MoreWhy products with a delayed or indirect benefit have to work even harder at finding creative ways to manage perceptions.
Read MoreDon't think shoppers will forgive or forget very quickly when you build up expectations only to fail to meet them.
Read MoreConsider the remarkable value an antagonistic protagonist can bring to your team through data-based disagreement.
Read MoreThe best ideas can always be made better by listening to shoppers. If you think your product is already perfect, you're wrong.
Read MoreWhat a company may perceive as an unmet need doesn't mean there is an opportunity for a product or solution people are willing to pay for.
Read MoreUnderstand why a new product is only as strong as its weakest component. Successful new products focus on addressing weaknesses.
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