OPPORTUNITY EXPLORATION: Finding the right ideas

The odds of finding everything from oil to gold to fish increases significantly with both the right tools and the knowledge and experience to use them.

11 BARRIERS TO GROWTHThomas TessmerOctober 27, 2014Unmet Needs, Features & Benefits

RETAIL READINESS ASSESSMENT: Figuring out what needs to be done

To be successful, your finite time, money and attention must be carefully allocated to the most meaningful activities.

11 BARRIERS TO GROWTHThomas TessmerOctober 6, 2014Risky Behaviors, Unmet Needs

MISTAKE #5: Your product over-promises and under-delivers

Don't think shoppers will forgive or forget very quickly when you build up expectations only to fail to meet them.

NEW PRODUCT MISTAKESThomas TessmerApril 22, 2014Excellence, Shopper Experience, Unmet Needs, Mediocrity, Risky Behaviors, Needs Assessment, Category Audit, Opportunity Exploration

MISTAKE #3: You didn't take time to listen to your customer

The best ideas can always be made better by listening to shoppers. If you think your product is already perfect, you're wrong.

NEW PRODUCT MISTAKESThomas TessmerApril 15, 2014Unmet Needs, Ignorance, Segmentation, Audience Profiling, Needs Assessment, Category Audit

MISTAKE #2: Your product isn't actually addressing an unmet need

What a company may perceive as an unmet need doesn't mean there is an opportunity for a product or solution people are willing to pay for.

NEW PRODUCT MISTAKESThomas TessmerApril 10, 2014Unmet Needs, Ignorance, Expectations, Needs Assessment, Category Audit, Opportunity Exploration