Remember that helping a buyer accomplish his/her objectives is often the path of least resistance to accomplishing your product's goals.
Read MoreEmotions play a significant role in what people will believe, will remember, what will change their attitudes and, eventually, behaviors.
Read MoreMake sure your volume forecast is built on facts and supported assumptions, not feel-good wishful thinking.
Read MoreBy definition, sustainable sales require a solid base of shoppers that regularly repurchase the item.
Read MoreDon't make the wrong assumption that your product will miraculously land smack-dab in front of the nose of your prime prospects.
Read MoreMany companies make expensive and avoidable mistakes because they are consumed with their own navel gazing, not studying the competition.
Read MoreThere are three basic ways to grow sales. Understand what they are and how they apply them to make more informed decisions.
Read MoreConsider how selective attention or specialized skills can make us blind to the proverbial 800-pound gorilla.
Read MoreDon't embrace the philosophy that almost everything is a success (but some things are just more successful than other things).
Read MoreConsider how an unrealistic timeline, including the failure to drive demand for your product, can put it on the fast track to failure.
Read MoreYour customer is probably an idiot, with far less understanding of your category than you'd ever imagine.
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