The price a product commands should be a function of the value the product delivers.
Read MoreThe right price strategy is critical to attracting the right prospects and developing the right value perception.
Read MoreMay you find creativity and inspiration in your own beautiful mind.
Read MoreDo shoppers recognize, understand and appreciate exactly how your product is different from competitive products?
Read MoreRealize that shoppers are less likely to become buyers when they have unanswered questions about your product.
Read MoreMake sure you've quantified the incremental sales or new shoppers your product will bring to a retailer.
Read MoreWhile demographic profiles are an easy way to look at your prime prospects, they are often not the right way to guide decisions.
Read MoreConsider how asking a slightly different question can provide dramatically different (and more actionable) insight.
Read MoreA brief introduction to the meaning, approach, discovery and application of shopper insights:
ASK. ANSWER. APPLY. That is our motto.
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