The odds of finding everything from oil to gold to fish increases significantly with both the right tools and the knowledge and experience to use them.
Read MoreIt is worth considering how creative sizing can be used to manipulate cost, perceived value or a better user experience.
Read MoreThe price a product commands should be a function of the value the product delivers.
Read MoreIncrementalism is the enemy of innovation and being better is not always a good enough reason to buy.
Read MoreDo shoppers recognize, understand and appreciate exactly how your product is different from competitive products?
Read MoreConsider how well you've positioned your product for buyers to experience (or perceive) the maximum possible benefit.
Read MoreWhy products with a delayed or indirect benefit have to work even harder at finding creative ways to manage perceptions.
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