Look for short-term educational opportunities to learn from your new product launch to position you for a bigger and longer-term payout.
Read MoreA great brand name can communicate numerous unspoken equities, create positive associations, and provide instant recognition.
Read MoreIt takes more than mimicking an existing product to be successful. While it is smart to copy what others have proven works, it is not enough.
Read MoreThere can be a 25x difference in the rewards for average versus exceptional performance.
Read MoreConsider the high price you might pay for under-funding key parts of your go-to-retail strategy.
Read More"Buy the best tools you can afford," my grandpa taught me. "They'll work far better and last far longer."
Read MoreThere is a big gap between understanding how to do something, and being able to do it well.
Read MoreIf you can't do things right the first time, when do you expect to have time to fix them?
Read MoreAs you seek to grow your business, consider if you're missing out on opportunities to get better at what you do.
Read MoreDon't get caught up in the notion that growing up is always a good thing.
Read MoreConsider how selective attention or specialized skills can make us blind to the proverbial 800-pound gorilla.
Read MoreWhy you are fooling yourself if you think you can do it all alone.
Read MoreMake sure your product is designed to be someone's favorite, because there are no points for second place.
Read MoreDon't think shoppers will forgive or forget very quickly when you build up expectations only to fail to meet them.
Read MoreUnderstand why a new product is only as strong as its weakest component. Successful new products focus on addressing weaknesses.
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