By definition, sustainable sales require a solid base of shoppers that regularly repurchase the item.
Read MoreDon't make the wrong assumption that your product will miraculously land smack-dab in front of the nose of your prime prospects.
Read MoreThe price a product commands should be a function of the value the product delivers.
Read MoreThere is a point when lower-priced products hurt the value of a category. Make sure your product doesn't get into this position.
Read MoreTrying to control cost can backfire when a product can't deliver the necessary profit to the manufacturer or it no longer meets shopper expectations.
Read MoreIt is easy to identify and easy to fix, yet it is one of the hardest for companies to accept. Don't let your greed be stronger than your fear.
Read MoreAllowing unnecessary costs to creep into your product is not just wasteful, but puts you at a significant competitive disadvantage.
Read MoreThe right price strategy is critical to attracting the right prospects and developing the right value perception.
Read MoreRealize that shoppers are less likely to become buyers when they have unanswered questions about your product.
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