Price-based promotions attract price-sensitive buyers, which can be a very fickle and disloyal group.
Read MoreMake sure you understand what shoppers do to afford your item and how that process can drive greater desire or distraction.
Read MoreThe price a product commands should be a function of the value the product delivers.
Read MoreThere is a point when lower-priced products hurt the value of a category. Make sure your product doesn't get into this position.
Read MoreTrying to control cost can backfire when a product can't deliver the necessary profit to the manufacturer or it no longer meets shopper expectations.
Read MoreIt is easy to identify and easy to fix, yet it is one of the hardest for companies to accept. Don't let your greed be stronger than your fear.
Read MoreAllowing unnecessary costs to creep into your product is not just wasteful, but puts you at a significant competitive disadvantage.
Read MoreThe right price strategy is critical to attracting the right prospects and developing the right value perception.
Read MoreMake sure your product is designed to be someone's favorite, because there are no points for second place.
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