Price and Size Strategy — Articles — Integrated INSIGHTS

Posts tagged Price and Size Strategy

MISTAKE #63: You thought you could ‘buy’ sustainable sales or loyalty

Price-based promotions attract price-sensitive buyers, which can be a very fickle and disloyal group.

NEW PRODUCT MISTAKESThomas TessmerNovember 6, 2014Pricing, Ignorance, Shopper Experience, Category Audit, Price and Size Strategy

MISTAKE #62: You don’t consider how shoppers can afford to buy your product

Make sure you understand what shoppers do to afford your item and how that process can drive greater desire or distraction.

NEW PRODUCT MISTAKESThomas TessmerNovember 4, 2014Pricing, Shopper Experience, Prime Prospecting, Price and Size Strategy, Segmentation, Category Audit

MISTAKE #61: You think you’re an impulse purchase and that it’s a good thing

Don't assume an impulse purchase is a mindless non-decision or that it ultimately leads to repeat purchase.

NEW PRODUCT MISTAKESThomas TessmerOctober 30, 2014Shopper Experience, Barriers, Expectations, Competitive Evaluation, Price and Size Strategy, Assortment Optimizer

MISTAKE #59: Your sizing is off

It is worth considering how creative sizing can be used to manipulate cost, perceived value or a better user experience.

NEW PRODUCT MISTAKESThomas TessmerOctober 23, 2014Competition, Features & Benefits, Price and Size Strategy

MISTAKE #58: You think you have a pricing problem, but you really have a value problem

The price a product commands should be a function of the value the product delivers.

NEW PRODUCT MISTAKESThomas TessmerOctober 21, 2014Pricing, Competition, Shopper Insights, Strategy & Planning, Ignorance, Features & Benefits, Price and Size Strategy, Engagement Tracking

MISTAKE #57: Your product’s retail price is too low

There is a point when lower-priced products hurt the value of a category. Make sure your product doesn't get into this position.

NEW PRODUCT MISTAKESThomas TessmerOctober 16, 2014Pricing, Retailer Interaction, Expectations, Barriers, Price and Size Strategy, Engagement Tracking

MISTAKE #56: Your product cost is too low

Trying to control cost can backfire when a product can't deliver the necessary profit to the manufacturer or it no longer meets shopper expectations.

NEW PRODUCT MISTAKESThomas TessmerOctober 14, 2014Ignorance, Pricing, Retailer Interaction, Expectations, Price and Size Strategy, Engagement Tracking

MISTAKE #55: Your product is priced too high

It is easy to identify and easy to fix, yet it is one of the hardest for companies to accept. Don't let your greed be stronger than your fear.

NEW PRODUCT MISTAKESThomas TessmerOctober 9, 2014Pricing, Shopper Experience, Competition, Price and Size Strategy, Engagement Tracking

MISTAKE #54: You don’t do your homework when setting your product cost

Allowing unnecessary costs to creep into your product is not just wasteful, but puts you at a significant competitive disadvantage.

NEW PRODUCT MISTAKESThomas TessmerOctober 7, 2014Product Design, Pricing, Ignorance, Retailer Interaction, Competitive Evaluation, Price and Size Strategy, Engagement Tracking

MISTAKE #53: You don’t do your homework when setting your retail price

The right price strategy is critical to attracting the right prospects and developing the right value perception.

NEW PRODUCT MISTAKESThomas TessmerOctober 2, 2014Pricing, Shopper Insights, Expectations, Price and Size Strategy, Engagement Tracking

MISTAKE #30: Your goal is to get bigger when it should be to get better

As you seek to grow your business, consider if you're missing out on opportunities to get better at what you do.

NEW PRODUCT MISTAKESThomas TessmerJuly 17, 2014Mediocrity, Philosophy, Competition, Strategy & Planning, Popular, Opportunity Exploration, Competitive Evaluation, Price and Size Strategy

MISTAKE #27: You don’t value your size

Maybe you shouldn't be in such a big damn hurry to get big.

NEW PRODUCT MISTAKESThomas TessmerJuly 8, 2014Competition, Strategy & Planning, Excellence, Price and Size Strategy