Consider the high price you might pay for under-funding key parts of your go-to-retail strategy.
Read MoreWhen failure could mean the difference between life and death (for your company), consider the Army's "hurry up and wait" mentality.
Read More"Buy the best tools you can afford," my grandpa taught me. "They'll work far better and last far longer."
Read MoreWhile mediocre work is dangerous, actually getting something done is almost always better than incomplete perfection.
Read MoreThere is a big gap between understanding how to do something, and being able to do it well.
Read MoreIt sucks to admit you're wrong...but it is a stupid mistake not to.
Read MoreIf you can't do things right the first time, when do you expect to have time to fix them?
Read MoreAs you seek to grow your business, consider if you're missing out on opportunities to get better at what you do.
Read MoreIncrementalism is the enemy of innovation and being better is not always a good enough reason to buy.
Read MoreYou are better off accepting (and enjoying) who you are today than prematurely projecting who you are pursuing to become tomorrow.
Read MoreMaybe you shouldn't be in such a big damn hurry to get big.
Read MoreDo shoppers recognize, understand and appreciate exactly how your product is different from competitive products?
Read MoreRealize that shoppers are less likely to become buyers when they have unanswered questions about your product.
Read MoreConsider how well you've positioned your product for buyers to experience (or perceive) the maximum possible benefit.
Read MoreEmbrace the belief that complexity should be avoided and simpler solutions are often better solutions.
Read MoreConsider how selective attention or specialized skills can make us blind to the proverbial 800-pound gorilla.
Read MoreDon't let emotional involvement or intentional ignorance conceal your true condition.
Read MoreDon't embrace the philosophy that almost everything is a success (but some things are just more successful than other things).
Read MoreIf you don't have a clear understanding of what you stand for, expect to pay a high price when you get distracted by the wrong "opportunities".
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